Our Privacy Commitment to You
What Information Do We Collect?
We collect information that you provide on this website and through other sources, such as off-line events and wedding fairs. For example, if you choose to place an order or subscribe to certain features available through this website, you must first complete the registration form. During registration you are required to provide personal information, such as your name and email address. We use this information as listed below in “How Do We Use the Information We Collect?” If you place an order, we will require your first and last names, billing and shipping addresses, a telephone number for both billing and shipping addresses, email address, and credit card information. Additionally, if you contact our customer service, we will ask for your name, postal address, email address, telephone number, and any other necessary information needed to assist us with your request.
Children Under Age 13
We do not knowingly collect or solicit personal identifiable information from anyone under 13 years of age. Please do not attempt to register or send any information about yourself to us. If a child has provided this website with personally identifiable information, we ask that a parent or guardian please send us an email at email@example.com, and we will delete the information about the child from our files.
Information That is Automatically Collected
We use a third party advertising consultant to increase this website’s visibility, and we may collect non-identifying information about your visits for the purpose of improving this website. For example, we may keep track of how you were directed to this website, how you navigate through the website, which products you browse, and which products you purchase. We may also collect data such as a visitor’s IP address, location data and device used. To accomplish this tracking, we use automatic technology such as cookies and search engine analytics.
Most web browsers automatically accept cookies. If you do not wish to permit the placement of cookies on your computer, most web browsers have a feature which will allow you to block cookies. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still use our website, but your ability to use some areas of our website, such as contests or surveys, may be limited. If you choose to accept cookies, you can later opt out of accepting cookies by following the procedures in “How Can You Review or Remove Information We Collect?” below.
We may also collect certain non-identifying information about visitors to this website, including but not limited to the identity of their internet browsers, types of operating systems, and locations and the domain names of their internet service providers.
We use Google Adwords to employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information. To learn more about our advertising company’s use of clear gifs, please go to http://www.google.com/adwords/
We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “How Can You Review or Remove Information We Collect.”
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Information That is Automatically Collected
Online: We use your personal information to accept, confirm, acknowledge, process, fulfill, and ship your orders. Our customer service department may use this information to communicate with you concerning your order. Your credit card information will be electronically stored and processed on a secure server (Secure Socket Layer - SSL Technology), which allows us to bill your credit card company. We also verify credit card purchases through a third-party credit card processor.
Optional Features: We post customer testimonials on our website which may contain the customer’s first name and last initial. If you choose to submit a testimonial, we may use your first name and initial, photographs, wedding story, wedding date and location, and dress style after first obtaining your express permission via email to post these items. We will not share any other personally-identifiable information as part of the testimonial. You may request that we remove your testimonials by contacting our customer service at firstname.lastname@example.org.
If you choose to request information from us or participate in a promotional or marketing program available on the website, such as contests, sales promotions, newsletters, wedding events, and fairs, we may ask for your name, address, phone number, and other information. Supplying this information is strictly voluntary. We also periodically send an email newsletter. If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you with a way to unsubscribe to the newsletter. Please see the “Choice and Opt-out” section for details.
Other Business Purposes
We may also use aggregate, non-identifying information and automatic information concerning our customer website navigation, access, and browsing and purchase activities to improve this website, and for internal marketing, advertising, and other business research purposes.
Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at email@example.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Collection of Information
We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.
We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).
If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.
Use of Information
We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.
Sharing of Information
We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances:
- Service Providers. We may share your information with third parties to help us provide the Messaging Service to you.
- Legal Requirement and Protection of Klaviyo and Others. We may disclose your information if we believe such disclosure is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.
From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.
Protection of Information
We take a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Unfortunately, no online activity can be guaranteed to be 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.
Retention of Information
We retain your information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your information as necessary to resolve disputes, protect us and our customers, and enforce our agreements.
Choices and Controls
Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review our Terms.
If you are experiencing any problems with the Messaging Service, email us at firstname.lastname@example.org.
Will We Disclose Information Collected to Outside Parties?
Third Parties: We DO NOT sell, trade, or rent your personally-identifiable information to third parties such as marketers or other electric commerce providers, or any other third party, for their promotional purposes.
Contractors: We engage other companies, consultants, and individuals to perform business functions on our behalf, including filling orders, delivering packages, sending packages and mailers, maintaining customers lists, conducting data analysis for website optimization and marketing, and processing payments (including credit card processing). The personal information we provide is only used to perform those specific duties and functions.
Ad Agencies/Consultants: We may share non-identifiable information in aggregate form. For example, we may inform an ad agency or a consultant that a certain number of individuals visited a specific section of the website and/or that certain individuals were from a particular zip code. This information is used to improve the website, and we will not disclose any information that could be used to specifically identify any individual.
Law Enforcement: We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders. Additionally, we may share personally-identifiable information when we believe it necessary to comply with the law, to enforce the Terms of this website, or to protect our interests or rights, property, and safety of our employees and customers.
Merger, Acquisition or Sale of our company: If we are involved in a merger, acquisition, or sale of all or portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
How Can You Review or Remove Information We Collect?
You can at any time review and update your personal information, including your name, billing or shipping addresses, email address, telephone numbers, and payment method by accessing the My Account section of this website. If your personally-identifiable information changes, or if you no longer desire our service, you may correct, update, delete, or deactivate it by making the change on our member information page, by emailing a customer service representative at email@example.com, or by contacting us by telephone at the contact information listed below. We will respond to your request within 10 business days.
If you no longer wish to receive our newsletter or promotional materials, you may opt-out of receiving them by following the instructions included in each newsletter or communication, or by emailing our customer service at firstname.lastname@example.org, or at the address and phone numbers listed below. We also offer an opportunity to opt-out of certain communications on the My Account page of this website.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at email@example.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
How Do We Protect and Secure Customer Information and Credit Card Information?
We are dedicated to protecting our customer's personal information we collect. To prevent unauthorized access to maintain and ensure the correct use of information, we have established physical, electronic, and managerial security protocol and procedures.
Our store is hosted on Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
Secure transmission is not used for our product pages, general website information, testimonials, or registry, but we do use other means such as firewalls to safeguard confidentiality of this information. Although we cannot guarantee against any loss, misuse, unauthorized disclosure, alteration, or destruction of data, we try to prevent such unfortunate occurrences. Please be aware that no method of transmission or electronic storage provides certainty of security. We therefore cannot guarantee absolute security of the personal information and email addresses we collect.
If you have any questions about security on our Website, you can email us at firstname.lastname@example.org.
What Should I Know About Disclosing Personally-Identifiable Information On Other Websites?
Contacting This Website
If you have any questions or concerns, please contact us at email@example.com. You may also call our customer service department in Minnesota at 651-294-7199, and all other areas at 1-844-294-7199.